We all know streetwear and it is becoming more and more popular. The same applies to outdoor clothing, brands such as the north face and jack wolfskin are increasingly seen as a normal brand. The same goes for skateboard clothing.
Today, this clothing trend is also called streetwear. The clothes that the youth wear on the street.
The great thing you keep seeing here is that certain sub-trends emerge. You see skateboard brands become more and more popular, just like the expensive outdoor clothing. You see brands such as Supreme and Palace continuously.
But what is also on the march today are brands and clothing with a Russian tint. You already saw H&M with a sweater with Russian text on it. Daily paper also made an advance by using the Russian script in their clothing.
The Russian designer Gosha Rubchinskiy clothing is also increasingly returning to our streets. Russia and Eastern Europe are thus gaining in popularity enormously. No wonder then that words like Russian streetwear, Russian streetwear, Russian clothing are increasingly being searched in Google.
Russian as a language, but also the image of Russia with the red square, Putin and the famous Matryoshka dolls are increasingly emerging. With the Comrades Moscow brand you see the Russian language reflected in "Moscow", but you can also see the typical Russian doll.